Is Tim Richardson correct? Would all Garden Designers be better off if we re-marketed ourselves as Exterior Designers?

Tim Richardson, has (as ever) written another highly controversial article for the GDJ November 2009 (Garden Design Journal) asking whether Garden Designers would be better off, re marketing themselves as Exterior Designers. It does appear that the word 'garden' does appear to reduce the money that clients 'expect' to pay for our services. Often accidentally referred to as 'Landscape Gardeners' (which we're not!) the Garden Design profession does still appear to be stuggling to establish itself as a 'profession' , rather than a hobby. Exterior Designer, might be better understood by clients, who are used to the correlating title 'Interior Designer', but will it be worth all the re coding of web sites etc to optimise a different search term - I think possibly not. Surely the most important issue is to educate our client base to more fully understand what we as garden designers, can do and are capable of, to help them understand that we can truly add value into the supply change. So rather than see us as an 'expense', start to understand that we can not only create truly gorgeous gardens, but also can add real value to their homes and properties.